As BlogHer looms in the near future, a girl’s thoughts turn to… swag.
From the sound of it, I need to leave plenty of room in my suitcase for free goodies doled out at the event. Actually, the event will even have a room full of mailing supplies and some UPS guys, I believe, if you decide it’s cheaper to ship the items home than pay to take them on the plane.
All this started me thinking about what I’d be handing out, which is mostly just info on the company sponsoring me. My sponsor asked if I had any ideas for little things to giveaway, but — and here’s my question — what actually gets used?
It’s my understanding that lots of bloggers do giveaways with the swag. And perhaps I’m just thinking too small. But it seems like most of the items that can be handed out for free would quickly get shoved in a drawer and never again see the light of day.
Of course, having gone to my fair share of movie previews, I am all-too-aware that some people will get abnormally excited about a free t-shirt — even if it’s just a logo on one side. So maybe I’m underestimating the allure of “free.”
The list of items I came up with for my sponsor, though probably too late for this particular year:
- Keychains: They could actually go to use (assuming they’re remotely attractive)
- Bags: Whether the slightly cheap plasticky kind or the regular canvas bags, everyone eventually has stuff to carry. So why not slap a logo on it?
- Halfway decent wallets. Nothing too expensive, nothing too cheap. But the lower-end ones make good wallets for kids, which plenty of bloggers have, and the nicer ones could actually get some use from the bloggers.
There are a couple of other suggestions for always-useful stuff — namely water bottles and travel mugs. But I was vaguely horrified at the cost of the damn things. So I didn’t really think it was that great an idea, even if I’m not passing them out to every single person. (Plus there’s the question of getting the things to New York on the plane.)
Otherwise, really, what freebies are out there that are greatly appreciated by the masses?
- T-shirts and hats could be cool, I suppose. But, let’s face it, the average company logo is just not that stunning.
- Aprons are not terribly useful and, at something like BlogHer, would send entirely the wrong message.
- Everyone I know ends up with at least one too many calendars by the end of the holiday season.
- I don’t know that many people into collecting company buttons.
- And you know we’ll all lose the company pens in mere moments. At least, that’s a talent I possess.
Those are the major items you tend to see offered on personalization sites. But that can’t be it, I’d imagine.
All this leads me back to the question in the title: What kind of freebies do you guys appreciate?
And if you’ve ever been to a convention like this, what kinds of things did you see that really resonated with people?
Inquiring minds want to know — especially so they know how lightly they need to pack!