Bet you never thought you’d read that sentence from a frugal person, eh? But it’s true. Every single year, I forget just how inundated we get with relentless consumerism as these holidays draw near. Everyone is having the ultimate sale, with the ultimate prices and the ultimate discounts.
Except for the fact that they had the same (or very similar) prices for the past few weeks.
It also seems like more and more sales have exclusions that their titles don’t reflect. I keep getting emails proclaiming “20% off any order!” only to click through and find that there are just under a kajillion things that can’t be discounted. Or one I got from drugstore.com recently that said “Take $10 off any order.” As it turns out, it was any order over $50. Cute.
The stores pull this stuff over and over, then wonder why consumers don’t react to sales anymore. It seems like most stores are moving to the Macy’s/Kohl’s model of sales. Which is to say, start with prices you’d never pay so you can mark it down to reasonable ones. And have a sale every weekend that is remarkably similar to the one before. (And, of course, include a small novel’s worth of fine print detailing the 60% of the store items that aren’t eligible for the proposed discounts.)
It’s overwhelming, and it makes me want to delete every single email or flier I get for sales. Except, of course, my frugal nature won’t let me dismiss all sales out of hand. So instead, I sift through it all, growing more jaded by the minute. Yet still somehow convinced I will find the deal that will make all this effort worthwhile.
How is everyone else faring with the buy-buy-buy overload of the holiday season?